The Minnesota Corn Growers Association (MCGA) and the University of Minnesota share a longstanding partnership in the areas of research, conservation and economic impact. Once again in 2016-17, that partnership is extending to the football field and hockey rink.
In an effort to connect with a mostly non-farming audience, MCGA is partnering with Gopher Sports. The partnership includes radio spots during games, segment sponsorships, monetary donations focused on conservation and a corn-themed Zamboni.
“Our partnership with the U of M is very valuable,” said Noah Hultgren, a farmer in Raymond, Minn., and President of MCGA. “We’ve come up with some unique new initiatives this year to make our partnership even stronger.”
During Gophers football games, MCGA will donate $100 for every Gophers extra point made to one of the following charities for conservation efforts:
- The Golden Gopher Fund (https://www.goldengopherfund.com/Online/)
- Great River Greening (https://www.greatrivergreening.org/)
- The Center for Sustainable Polymers (http://csp.umn.edu/)
“Every time a Gophers extra point sails through the uprights, it’ll provide a boost for a variety of conservation efforts in Minnesota,” said Deborah Karasov, Executive Director of Great River Greening. “We appreciate the partnership with Minnesota’s corn farmers and look forward to an exciting season of Gophers football.”
Between periods during hockey games at Mariucci Arena, look for the corn-themed Zamboni cleaning the ice. Finally, look for MCGA to play a prominent role – including an appearance by Maizey the Mascot and dishing up some sweet corn ice cream – at “Celebrate Ag & Food Day” when the Gophers football team takes on Indiana St. on Saturday, Sept. 10, at TCF Bank Stadium.
For more information on the partnership between Minnesota’s corn farmers and Gopher Sports, and for additional details on the organizations Minnesota Corn will be donating to during football season, go to www.kernelnation.com.