The National Corn Growers Association (NCGA) partnered with National Geographic this fall to share the stories of America’s corn farmers with a robust national audience. Four farmers, including Minnesota’s Bryan Biegler, were visited by the magazine over the summer, and their stories will be told on NationalGeographic.com and its social channels through November.
The campaign features four articles, each of which profile one farmer detailing the impact of innovation and technology on corn farming. Through their unique story, the four farmers emphasize how farming has evolved to become more productive and environmentally friendly.
Biegler, who is a Minnesota Corn Growers Association board member, was profiled for his use of cover crops and strip-tilling, resulting in improved soil health and decreased fertilizer use. When promoted on Facebook, his story has been clicked on nearly 1,200 times, which is the most for any story in the campaign to date.
The partnership with National Geographic is part of an overall NCGA strategy to share positive stories about corn farmers nationwide through online promotion. The campaign also includes Facebook posts by NCGA that focus on new uses for corn, improved technologies, research and more. To date, total reach of the campaign has surpassed 1.5 million people. It’s expected to reach more than five million individuals over it’s duration.
You can read each National Geographic story below:
Today’s Technology Grows a Better Future for Farm Families, featuring Bryan Biegler, Lake Wilson, Minn.
Conservation for the Future of the Family Farm, featuring Kevin Ross, Minden, Iowa
Earmarked for Cars and Cups, featuring Paul Taylor, Esmond, Ill.
Growing Better: Raising Corn in the 21st Century, featuring Patty Mann, Jackson Center, Ohio