Now that RVP season has passed, ethanol promotion events are popping up this fall, and those driving by are certainly taking notice. Nearly 7,000 gallons of ethanol-blended fuel has been sold over nine events spanning Minnesota in late summer and fall.
Promotion prior to each event featured postcards delivered to flex fuel car owners’ homes, social media posts and even local media were on board to drive people to the pump. Once at the stations, fuel discounts were offered, and many gas stations and local organization offered free or discounted food and drinks.
Minnesota Corn Growers Association representatives were present at each event, and were often joined by staff from the American Lung Association in Minnesota. The American Lung Association was on-hand to promote the clean air benefits of ethanol-blended fuels.
During a two-hour promotion event in Faribault, more than 750 gallons of E85 were pumped at Community Co-op. Customers were discounted 85 cents per gallon and were treated to $1 pork burgers from the Rice County Pork Producers. Local radio station KOWZ 100.9 broadcasted live from the site the entire two hours promoting the event.
In Long Prairie, more than 1,500 gallons of E85 and E15 were pumped at the local Coborns, as employees from the gas station were on-hand promoting in-store specials during the three-hour event.
In Lac qui Parle County, both Lac qui Parle Oil Company (Madison) and Bellingham Farmers Co-Op held very successful E85 promotions. Combined, the two pumped more than 1,000 gallons of E85, with Bellingham adding an addition 150 gallons of E30 and E15.
Be sure to follow the Minnesota Corn Growers Association events calendar as ethanol events are added through the fall: http://www.mncorn.org/event/.