“Sustainability” is a word with tremendous implications that lacks a universal definition. To dive into what being sustainable means to both the consumer and general public, the U.S. Farmers & Ranchers Alliance (USFRA) launched the Agriculture in America Sustainability report this year.
Following a six-month media and communications audit, the USFRA found consumers are having a number of conversations around sustainability as it relates to food and agriculture. First, consumers struggle to define it,