Webinar to focus on marketing decisions during COVID-19 crisis

The Minnesota Corn Growers Association (MCGA) has partnered with the Minnesota Soybean Research & Promotion Council and Kluis Commodities for a webinar this Thursday covering actions farmers should and should not take during the COVID-19 crisis.

The free-to-attend webinar will be led by Al Kluis, who has been in the grain trading industry for more than 40 years. Over that time, he has evaluated the market through a number of national crises, including President Carter’s grain embargo, September 11 attacks and the financial crisis of 2008. Each event is vastly different, but the market response has been similar in each.

“Most people are making decisions during these times based on emotion, specifically anxiety, and greed. The emotions of how people process things don’t change,” Kluis said.

In his webinar this Thursday at 10 a.m., Kluis will be advising how to avoid these marketing decisions. He will be discussing the historical perspective and what we can expect in the short and long term, what to avoid, and what to do as we move through the COVID-19 crisis. Overall, he hopes farmers leave the webinar with some insights that will help ease anxiety about the future.

“I hope they walk away with a realistic game plan on some of the things they should do,” Kluis said. “I want to help people avoid making bad marketing decisions, and I hope this will help.

Risk Management in Challenging Times: Special Coronavirus Webinar
Thursday, March 26 at 10am
Register by clicking here.

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