The Minnesota Corn Growers Association (MCGA) launched the Better Fuel Initiative to further increase awareness, understanding and usage of biofuels in Minnesota. In addition to supporting biofuel policy, infrastructure and research, MCGA also continues to share the benefits of ethanol-blended fuels with consumers as part of the Better Fuel Initiative.  

Marketing efforts launched in March with advertising on the radio, online and outdoors across the state to promote the cleaner-burning and higher octane benefits of ethanol-blended fuels.

Radio messages will be played on more than 10 stations in the Twin Cities alone, reaching millions of listeners interested in a lower-priced option at the pump with clean air benefits. Nearly 30 Metro Transit buses, the Green Line light rail and digital billboards across the Metro also feature ethanol-themed graphics promoting the benefits of higher ethanol blends.

These marketing efforts stretch to Greater Minnesota as well, connecting with consumers via targeted radio, traditional billboards and digital billboards. Additional online advertising will also continue to reach those Minnesotans statewide who, according to consumer research, would be most likely to switch to higher blends of ethanol fuel.

Minnesota’s Stay-at-Home Order in response to COVID-19 has reduced the number of drivers on the road. However, with consumers spending an increasing amount of time online and using streaming services in their homes, these outreach efforts are expected to exceed audience goals and provide valuable information to consumers on ethanol fuels. MCGA’s ethanol marketing efforts are scheduled to run through the summer season and into September.

In addition to the paid campaign, MCGA also continues to promote the benefits of ethanol-blended fuels on its social channels, in addition to working with media on local stories promoting Minnesota’s ethanol industry. MCGA recently spoke with the Renewable Fuels Association about ethanol plants stepping in to help fill the need for hand sanitizer, as one example.

Interested in past efforts by the state’s corn farmers to build a brighter future for ethanol-blended fuels? Check out the “Rise of Ethanol in Minnesota” e-book: https://info.mncorn.org/ethanol