CommonGround gears up for eventful spring
CommonGround Minnesota (CGMN), a volunteer initiative that builds relationships between women who farm and those who do not, is off to a running start in 2022.
Last fall, CGMN hosted several social media influencers during events at Schram Vineyards Winery and Brewery and the ‘Farm at the Arb’ located at the University of Minnesota Landscape Arboretum. CGMN continues to cultivate those relationships and is partnering with three influencers for CGMN brand ambassadorships. Jamie (@sohappyyoulikedit), Jess (@ilovebeerfromhere.travels.mn), and Antonia (@knead.to.roam) are sharing content that not only fits their own brand voice and followers’ interests, but also highlights CGMN and agriculture with an engaged online audience.
In addition to brand ambassadorships, CGMN is partnering with Twin Cities in Motion (TCM) for several of their race events in 2022. First up, CGMN presents The Hot Dash on Saturday, March 19, in Minneapolis. This race includes a variety of different promotional opportunities prior to the event and on-site.
CGMN will also have a presence at the Minnesota Academy of Nutrition and Dietetics (MAND) Conference on April 11-12. More than 200 nutrition professionals attend the MAND Conference, which will be held in the Twin Cities this year. CGMN will have the opportunity to share information during the lunch session and offer attendees the opportunity to stay connected with volunteers and other program resources following the conference.
Then, later in the spring, CGMN will have an even larger presence at the Women Run the Cities race on May 21. Nearly 4,000 runners participate in this annual race event, which aims to empower and celebrate women and girls. CGMN volunteers will also be featured in the TCM monthly e-newsletter, “The Connection,” reaching a health-conscious and active audience on a regular basis online.
To learn more about CommonGround Minnesota, visit commongroundminnesota.com or follow CommonGround Minnesota on Facebook (CommonGround Minnesota) and Instagram (@commongroundminn).
