CommonGround Minnesota adds fun to Twin Cities race
CommonGround Minnesota kicked off their spring events on a great foot once again by partnering with Twin Cities in Motion (TCM) for its Women Run the Cities race on May 21. Twin Cities in Motion events have long been popular with both professional athletes and beginners. The many thousands of runners and spectators made for an exciting day, sharing information about food and farming and how our food is produced right here in our state.
Women Run the Cities is all about honoring women’s physical, mental, and emotional fitness. As an official partner with Twin Cities in Motion for this race, CommonGround Minnesota had the opportunity to be involved in many ways. About a month before the race, CommonGround Minnesota was featured on Twin Cities in Motion’s social channels, directing followers to blog content that was created by their volunteers. This information focused on quick, easy, and healthy lunches — while also being featured in the Twin Cities in Motion monthly e-newsletter, “The Connection,” reaching a health-conscious and active audience.
[More: Check out the CommonGround Minnesota blog]
Race day went incredibly well, with CommonGround Minnesota having a presence both on the course and in the Finisher Festival. Nearly 4,000 runners and spectators saw CommonGround Minnesota’s racecourse signage, which included information and facts about food and farming in Minnesota, as well as fast facts about women in agriculture, CommonGround Minnesota as an organization, and a couple of signs that featured agriculturally themed puns to keep the runners’ spirits high!
In the Finisher Festival, CommonGround Minnesota hosted an activation space for runners and spectators to interact with volunteers, ask questions, and learn about agriculture. The booth’s theme was “Bee happy. Bee confident. Bee you.” with a focus on pollinators! To make the pollinator focus a little more engaging, CommonGround Minnesota volunteers assisted visitors in planting their own mini pollinator pot to take home with them — complete with a mini pot made from a corn-based plastic. CommonGround Minnesota also handed out literature, cutting boards, and reusable grocery totes.
Fun was had by all at this event, and even with the early start time the energy from the crowd, volunteers, and booths in the Finisher Festival was at an all-time high. With such a great start to the spring events, CommonGround Minnesota is looking forward to the National Conference in June, as well as their ongoing partnership with Twin Cities Mom Collective this summer.
To learn more about CommonGround Minnesota, visit commongroundminnesota.com.
